Archive for Business

Successful business needs vision, systems

by Murrel Bland

To be a successful business, it is important to have a vision and build systems.

That was the message of Aaron Brauch, a Lenexa business owner who was the keynote speaker at an all-day workshop Friday, Aug. 11, at Kansas City Kansas Community College.

The 50 or so persons attending the workshop included those wanting to start a business along with staff members of the college’s Entrepreneurial Innovation Center.

Brauch defined a successful business as one that has a collection of systems that solves problems for people at a profit. He said it is important for a potential business owner to first determine what the end result should be and then work backward.

“Start small and dominate a niche,” Brauch said. He cited the example of Mark Zuckerberg who started working in his dormitory room at Harvard University in 2004. He put the photos in the Harvard yearbook on the internet to meet women and get dates. That was the launch of Facebook. Today, Facebook has more that 2 billion active users worldwide.

The visioning process is very important, Brauch said. He cited the vision of Microsoft’s Bill Gates, one of the wealthiest persons in the world, who had a vision of a computer on every desk. Now Gates wants to find a cure for malaria.

Brauch warned potential business owners not to count on just a 40-hour week.

After determining a vision, it is important to build systems. He said the marketing effort is reaching the customers that need solutions. He said that all sales decisions are made on an emotional basis.

Brauch is the chief executive officer of Rebus Digital Marketing. He has a bachelor’s degree in software engineering from Evergreen State University, Olympia, Wash., and a Master of Business Administration degree from Cornell, Ithaca, N.Y.

Murrel Bland is the former editor of The Wyandotte West and The Piper Press. He is the executive director of Business West.

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Back-to-school bash rescheduled Aug. 12 at Legends Outlets

The Legends Outlets’ Back-to-School Bash, postponed because of the weather on Aug. 5, has been rescheduled for Saturday, Aug. 12.

The Back-to-School Bash on Saturday, Aug. 12, will feature the YMCA of Greater Kansas City and United Way of Wyandotte County.

In addition to special back-to-school savings and all-day shopping, the event will feature games and activities, healthy snacks, prize giveaways, community appearances and entertainment including a mascot dance-off, Sporting Kansas City autograph signing and family-friendly concert featuring Mr. Stinky Feet.

Throughout the day, guests can also participate in Legends Outlets’ Back-to-School Clothing Drive benefitting the United Way of Wyandotte County for the chance to win a $500 Legends Outlets gift card.

The event is from 10 a.m. to 7 p.m. Saturday, Aug. 12, at The Legends Outlets, 1843 Village West Parkway, Kansas City, Kansas. It is free and open to the public.

YMCA schedule

From 10 a.m. to 4 p.m., there will be YMCA games and activities planned throughout The Legends Outlets.

Join the 8th Street Family YMCA, Providence YMCA-Ball Family Center, Bonner Springs Family YMCA and partner organizations including 12345 Fit-Tastic, Healthy Communities Wyandotte, Harvester’s, Wyandotte County Health Department, University of Kansas, and Midwest Dairy Council for fun activities that encourage healthy living. Activities include but are not limited to:

• Zumba, Pound and Boot Camp classes with a live DJ
• Face painting
• Water relay course
• Obstacle course races
• Coloring activity
• University of Kansas smoothie bike stations
• Harvester’s healthy meals
• T-Bones’ mascot Sizzle
• Kansas City, Kansas, Police Department mascot Leo the Lion
• Kansas City, Kansas, Fire Department

Legends Outlets prize giveaways

Prize giveaways will be held from 10 a.m. to 6 p.m. Saturday in the Legends Civic Courtyard Fountain.

Guests may visit the Legends Outlets marketing table in the center courtyard to register for the chance to win various prizes throughout the day. Prize winners will be randomly selected every hour and notified via the telephone number they used to register. All prize winners will have until 7 p.m. on Saturday, Aug. 12, to claim their prize at the Legends Outlets marketing table.

Back-to-school clothing drive

A clothing drive will be held from 10 a.m. to 6 p.m. Saturday, Aug. 12, at The Legends Outlets Civic Courtyard Fountain and at participating retailers.

The United Way of Wyandotte County will be on-site collecting donations for its Back-to-School Clothing Drive. Donation items must be new and may include all sizes and styles of khaki pants, jeans, polo shirts, short and long-sleeved T-shirts, socks, underwear and shoes. Shoppers can visit Legends Outlets’ participating retailers to purchase needed items for the clothing drive.

•Donations will be collected at the United Way table in the center courtyard, as well as participating retailers, until 3 p.m. Shoppers ages 16 and older who purchase and donate at least one item to a participating retailer or the United Way table will receive one entry into the grand prize drawing for a $500 Legends Outlets gift card. The winner will be announced after the Legends Live concert at 7 p.m. Shopper does not have to be present to win. For more details about the Back-to-School Clothing Drive, visit: http://bit.ly/BTSClothingDrive.

Legends Live Concert, Mr. Stinky Feet and The Hiccups

A Legends Live concert will be held from 5 to 7 p.m. Saturday, Aug. 12, at The Legends Outlets Civic Courtyard Fountain.

As the final Legends Live concert of the summer, award-winning kid rocker Jim “Mr. Stinky Feet” Cosgrove and his band, The Hiccups, are scheduled to perform family-friendly music and favorite children’s songs in the center courtyard.

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KCKCC to be host of Business and Life Mastery Workshop

Kansas City Kansas Community College is the host of an event later this week to help entrepreneurs gain valuable skills to make their businesses a success and to grow as business leaders.

This is the second year for the Business and Life Mastery Workshop. The event is from 8:30 a.m. to 5 p.m. Aug. 11 at the Dr. Thomas R. Burke Technical Education Center, 6565 State Ave. There is also a networking event from 5 to 7:30 p.m. Admission is $59 and includes event entry, a continental breakfast, lunch and a networking event. Students can attend the event for free, and group discounts are available.

To register, call KCKCC’s Entrepreneurial Innovation Center at 913-288-7571 or visit https://www.eventbrite.com/e/business-life-masterynow-workshop-tickets-34089731304. The event is sponsored by KCKCC’s EIC.

Joel English, business coach in the EIC, said that because of the success of last year’s event, there are longer sessions this year so attendees have more opportunity to gain business knowledge. The 2017 speakers include:

• Aaron Brauch, business consultant and coach, Business Mastery Speaker. He is an Anthony Robbins Platinum Partner/Trainer and was featured in the New York Times as a “serial entrepreneurial success.” In the last six years, he has amassed $3.7 million in annual profits and is an advisor to millionaire organizations.

• Antonio J. Soave, former secretary of the Kansas Department of Commerce, Commerce and the Entrepreneur. Soave established the Kansas Commerce Magazine and is credited with creating “Jump Start Kansas Entrepreneurs,” a grant program for start-up companies across the state of Kansas. He is also credited with creating “Made in Kansas,” a manufacturing initiative that culminated in the Global Manufacturing Summit and “Outdoor Space Initiatives,” a project meant to attract global satellite production companies to Kansas.

• Dr. Ruben West, published author/serial entrepreneur, Life Master Speaker. He is the author of “The Surgical First Assistant,” “Destination Mastery” and the “Live Your Best Life” series and created the profession of Surgical First Assisting in Kansas. In addition, he has started several businesses that are now generating millions of dollars. His coaching focuses on increasing productivity and improving relationships.

For more information or questions about the Business and Life Mastery Workshop, contact the Entrepreneurial Innovation Center at 913-288-7571. To register, visit https://www.eventbrite.com/e/business-life-masterynow-workshop-tickets-34089731304. Registration must be completed by Aug. 9.

– From Kelly Rogge, KCKCC public information supervisor

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